STERI STUMPIE (PARMALAT)
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STERI STUMPIE (PARMALAT)
As Account Director on the Steri Stumpie account at Haas Advertising, I was responsible for the following deliverables:
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Receiving and interpreting new client briefs
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Managing the implementation of communication strategies across various ATL & BTL channels, including broadcast, digital (social media), PR, activations, in-store and influencer campaigns
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Attending and hosting client meetings, workshops, training, reporting and briefing sessions
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Leading internal briefing and brainstorming sessions with creative and client service teams
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Researching relevant case studies, current trends, competitor analysis and industry innovations
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Working with management and creative teams to ensure successful implementation of strategies and deliverables across all campaigns and platforms
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Analysis of and reporting on campaigns and platforms based on KPI’s and objectives
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Developing, managing and overseeing budgets and costing models
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Working as agency producer on the 2018 TVC production
20" TVC - #MilkTheMoment (2018)
CREDITS
AGENCY: Haas Advertising
PRODUCTION COMPANY: Passing Trains
ACCOUNT DIRECTOR | AGENCY PRODUCER: Elisma Uys-Hanekom
