2019 © CREATESA

STERI STUMPIE (PARMALAT)

CONTACT
PORTFOLIO
ABOUT
{"items":["d6f32467-5ddf-43cb-8dab-b77e17e7d767","34044077-41e2-4d3d-9aa0-f82c9f0f7bba","8a069681-3456-47d8-8b6d-35587af81f01","b4f0c6e9-6c7a-42bc-993a-50a3c27b8dd7","07818ef9-de41-4917-a40a-3b5a72a2adcc","4e4c3315-1e9a-43dc-9bc3-b81bb7b0cd9d","9db57458-9b09-4e8d-806f-844ed867a169","971d97fd-b86b-4456-a121-b8d850d05fce"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fill","cubeRatio":1,"isVertical":true,"gallerySize":405,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":2,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":4,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"2|bottom|undefined|fill|true|undefined|1","isRTL":false,"minItemSize":50,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":4,"sharpParams":{"quality":100,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":2,"thumbnailSize":120,"useCustomButton":false,"galleryImageRatioFromWix":1,"itemOpacity":{"themeName":"color_15","value":"rgba(42,42,42,0)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"georgia","preset":"Heading-M","editorKey":"font_5","size":29,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 29px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"itemFontSlideshow":{"family":"georgia","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":29,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 29px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"itemDescriptionFontSlideshow":{"family":"georgia","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"itemDescriptionFont":{"family":"georgia","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"georgia","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em georgia,palatino,\"book antiqua\",\"palatino linotype\",serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(42,42,42,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":256,"bottom":"","left":0,"right":0,"width":null,"height":724,"position":"absolute","marginLeft":0,"marginRight":0,"avoidGallerySelfMeasure":true,"galleryWidth":2564,"galleryHeight":724,"scrollBase":0}}

STERI STUMPIE (PARMALAT)

 

As Account Director on the Steri Stumpie account at Haas Advertising, I was responsible for the following deliverables:

​

  • Receiving and interpreting new client briefs

  • Managing the implementation of communication strategies across various ATL & BTL channels, including broadcast, digital (social media), PR, activations, in-store and influencer campaigns

  • Attending and hosting client meetings, workshops, training, reporting and briefing sessions

  • Leading internal briefing and brainstorming sessions with creative and client service teams

  • Researching relevant case studies, current trends, competitor analysis and industry innovations

  • Working with management and creative teams to ensure successful implementation of strategies and deliverables across all campaigns and platforms

  • Analysis of and reporting on campaigns and platforms based on KPI’s and objectives

  • Developing, managing and overseeing budgets and costing models

  • Working as agency producer on the 2018 TVC production

​

​

20" TVC - #MilkTheMoment (2018)

​

CREDITS

​

AGENCY: Haas Advertising

PRODUCTION COMPANY: Passing Trains

ACCOUNT DIRECTOR | AGENCY PRODUCER: Elisma Uys-Hanekom

​

​

CSA_new_Logo_o2.jpg
WHO ARE WE
OUR WORK
LET'S CHAT